EL PRIMERO CHRONOMASTER 1969

FROM 21ST TO 25TH APRIL, ZENITH WILL LINE UP FOR THE START OF THE TOUR AUTO OPTIC 2ooo

Written in the stars... The same quest for excellence, the same passion, the same elegance – the two partners were always destined to meet. They will finally come together on the starting line of the 24th Tour Auto. Zenith will be the official timekeeper of the competition, and three connoisseurs of mechanical beauty and speed will set off, along with their co-drivers, under its banner. On their wrists, the El Primero Chronomaster 1969 Tour Auto Edition, a sporty model specially designed for the event.

LEGENDARY COMPETITION, LEGENDARY DRIVER.
Following his record freefall which earned him a definitive place in history, Félix Baumgartner will now get behind the wheel of a 1955 MERCEDES BENZ 300 SL 1 to take up the speed challenge on behalf of Zenith. From the stratosphere to the tarmac, he needed a new arena in which to test his limits by competing against other champions, with his sights set on performance right up to ultimate victory, maybe...
Driver in the Tour Auto. To be there on the starting line, in one of 230 unique sports cars, in a legendary competition... a childhood dream that Felix will see realised. Zenith, which since 1865 has been partnering with men and women who truly live and breathe their passion, is every bit as excited as the man himself at the prospect of this new adventure. The second episode in the story of this duo for whom adrenaline and courage are their lifeblood.
However, Felix won't be the only one driving with and on behalf of Zenith …
The competition also features Dominique VANANTY at the wheel of a 1965 PORSCHE 911, Daniel SPADINI in a 1964 JAGUAR E Type 3.8L and his co-driver, Aldo Magada, President and CEO of Zenith.
They will all start on 21st April under the Zenith star, aiming to make it shine it with the brilliance of record times, cheered on by all fans of mechanical beauty!

AND WHAT BETTER WAY TO START THIS PERFORMANCE RACE THAN WITH A LITTLE MIRACLE OF PRECISION ON YOUR WRIST?
To mark the event and open this unprecedented sporting chapter, Zenith has designed an exclusive model which crystallises the spirit of its partnership with the Tour Auto. Haute Horlogerie and collector's cars are linked by fastidious expertise, as well as a desire for perfection and elegance: The El Primero Chronomaster 1969 Tour Auto Edition joins them forever by combining the revolutionary chronograph movements for which the Le Locle Manufacture has become famous, with a design whose finely nuanced colours and symbolic