A special edition for our new ambassador: David Guetta

David Guetta. TAG Heuer's new ambassador. Jean-Claude Biver, Company CEO and President of the Watch Division of the LVMH Group, has convinced him to join the TAG Heuer Family and he has already got pulses racing! David Guetta, universally accredited with being one of the First DJs to open up the world of electronic music to global charts audiences, transforming the sound of radio and with it, the musical tastes of millions of listeners across the world in the process. He’s one of the most followed people on the planet with an incredible social reach. David Guetta has established himself as not just a dance icon but the music icon for this generation. He sold over 9 million albums and 35 million Tracks Wordwide, and has chosen to represent the Swiss watch brand.

The new TAG Heuer Formula 1 special edition is dedicated to him. The watch is designed with travel in mind thanks to its GMT function and "day/night" symbol; the watch is in the perfect colours for clubbing – black and blue – and features an impressive cuff watch strap.

The black and blue aluminium bezel is one of the most striking elements in the design. The watch features a 24-hour display, with daytime hours from 6 am to 6 pm shown in blue and night-time hours from 6 pm to 6 am shown in black; it also features a second time zone, a very useful function for staying connected with friends and family when you travel a lot!

The dial, which is black with blue hands and appliques, also extends the "day/night" metaphor and the cuff strap is wide like a wristband and made from aged black calfskin, echoing clubbers' codes. Its high-quality finishes, with its tone-on-tone stitching and black ardillon buckle with Tag Heuer engraving, make it a must-have watch for 2015. The black titanium carbide-treated case encloses the 7 Twin-Time automatic calibre with date window. Finally, a blue hand indicates the second time zone.